Media Training
When leaders are not properly prepared for the media challenge, their organizations pay the price! BEYOND have partnerships with experienced trainers who have in-depth experience in broadcasting and work in national and international media outlets, hired for a half or full-day session to run scenario training and mock interview exercises; They will give spokespeople insight into what the media seeks and provide business people with the skills to overcome the sensational quotes that often get organizations and individuals into deeper public relations trouble. Our comprehensive program equips spokespeople with the techniques and tools to define their messages and deliver them in media interviews with consistent clarity and maximum communication impact.
Crisis Management
BEYOND excels in strategic and long-term communication strategies but the worst does sometimes happen. Hence, we plan ahead anticipate crisis at any point of time, mapping of preventive control measures and strategies in the eventful occurrence of crisis at all levels. Every organization is vulnerable to crisis, and each crisis situation is unique, therefore requires a tailored response to prevent irreparable damage to the business’s reputation. BEYOND have a “care team” ready to provide immediate assistance.
Media Relations
BEYOND customizes campaigns designed to maximize your presence in broadcast, digital, print and social media. We work with mass media in seeking publicity and responding to their interest in your organization. We have a comprehensive and exclusive media database and are continuously forging close working relationships with key industrial editors and journalists. Our objective is to create a healthy relationship between your organization and the press to achieve outstanding results.
Corporate Social Responsibility
BEYOND can assist in the development of high quality CSR programs that maximise social involvement, establish strategic partnerships, properly involve staff, and directly link to the company's area of expertise and reputation. We will generate visibility in traditional and social media, and help support your company’s overall business objectives.
Speaking Engagement
BEYOND elevates your organization’s position, assist in building your public profile among relevant stakeholders and expose your expertise to prospective customers and clients. Our team will help you boost your company’s visibility through research and recommendations on local, regional and international speaking opportunities, panel discussions, networking opportunities and workshops to firmly establish its leadership and position your spokespersons as experts with their industry. We will develop an effective speaker placement program for your organization, working towards meeting your company’s marketing, PR and business development objectives.
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News Monitoring
BEYOND keeps track of what is being said about your organization, your competitors or other topics of interest. Our service is renowned for its accuracy, timelines and personal approach to ensuring you are kept abreast of coverage in the print, digital and broadcast media. We provide your organization with a comprehensive overview of your coverage and help you audit the effectiveness of your PR campaigns and measure impact on you target market.
We help our clients build valuable reputations through careful message development, executive profile building, product promotion, community management and engagement with the right influencers and media. We use the appropriate PR tools and right campaigns to get you the results you’re looking for with a bespoke PR programme to reach your target audience. Our public relations services range from traditional press to digital media. Every PR tool is carefully planned to tie in with the goals of your business or organization.
Public Relations
Campaign & Strategy Planning
Promoting your brand and your organisation is always our top priority and we aim to gain positive results from using our years of experience in the PR industry--prioritizing your selected audience segment, highlighting essential partnerships, creating well written editorial content and ensuring that your message reaches the channels you want to reach. Backed by a team of seasoned PR experts and professionals, we can create strategic campaigns that look towards defining your communication ties with the consumer and the community as a whole. Whether you are launching a new product or service or announcing an achievement, we make sure that people will be able to increase awareness about you and your brand--and that's an optimum guarantee.
Reputation & Trust Management
In the current climate many reputations – both business and personal – are being challenged, and rather than wait for a crisis to happen, BEYOND will develop the messages, identify your key audiences, monitor and proactively manage your organization’s profile and public reputation. We all know that Public Relations is about reputation and our team is key to successful corporate and individual reputation.